BookAdsAIBook launch marketing plan with an Amazon Ads starter plan
Tell us about your book, your launch date and what you can spend. You get an Amazon Ads starter plan built around your daily cap, a marketing calendar from 90 days before launch to 30 days after, and the launch copy to go with it.
What you'll get
- An Amazon Ads starter plan: campaigns, targeting ideas and daily budgets inside your cap.
- A dated launch marketing calendar from 90 days before launch to 30 days after.
- Three launch emails, seven social posts, an ARC plan and a media pitch.
- Also: book description, author bios and a press release draft.
Drafted by AI from your details (a template fills in if the AI is unavailable). No invented sales, rankings, reviews or endorsements.
Ads work best when they point at a book page that is ready and a launch that already has some momentum. So this plan starts from your budget: it suggests which Sponsored Products campaigns to set up, how to split your daily cap between them, which keyword and category themes to test for your book, when to switch them on, and what to check each week once they are running.
Around the ads it builds the rest of your launch marketing on real dates worked out from your launch day: the pre-order push, a three-email launch sequence, seven social posts for launch week, an advance reader (ARC) plan for honest reviews, and a podcast or media pitch. The book description, author bios and press release are included too, lower down, so you have everything in one place. Copy any section or download the whole plan as Markdown or plain text.
The plan is written by an AI model from the details you enter. It never promises sales, rankings or ACoS, never invents reviews, awards or endorsements, and leaves quotes as placeholders for you to fill in.
What the launch plan covers
- Amazon Ads starter plan: two to four campaigns with targeting ideas and a daily budget that stays inside the cap you choose.
- Launch marketing calendar: dated tasks from 90 days before launch to 30 days after.
- Launch email sequence: pre-order announcement, launch day and a no-pressure review follow-up.
- Seven social posts for launch week, written for your genre and audience.
- ARC and review plan: honest reviews only, with no incentives or review swaps.
- Podcast and media pitch with talking points from your book.
- Also included: book description, short and long author bio, and a press release draft.
How it works
- Enter your title, genre, fiction or nonfiction, a short description, your audience and your launch date.
- Choose your formats and a rough marketing budget. The budget sets the daily cap for the ads plan (or an organic plan if you pick no paid ads).
- Build the plan (about a minute), set up the campaigns paused before launch, and copy or download the calendar, emails and posts.
Questions
When should I turn on Amazon Ads for a new book?
Most authors build campaigns before launch and switch them on once the book is live and the product page is complete, so clicks land on a page that can convert. If you run pre-orders, you can advertise the pre-order too, but keep the daily cap small until you have some reviews.
How much should I spend on launch ads?
Only what you are comfortable losing while you learn. The plan maps each budget choice to a daily cap (for example about $10 a day for $100 to $500) and keeps the campaign budgets inside it. It does not promise any return: results depend on your cover, page, price, reviews and genre.
Why does it suggest both automatic and manual campaigns?
An automatic campaign lets Amazon find search terms for you. Manual keyword and category campaigns let you test the themes you think fit your book. Checking the search-term report each week and moving what works into manual campaigns is a common way to start.
What if I don't want to pay for ads?
Choose No paid ads. The plan leaves out campaigns and leans on your newsletter, advance readers and organic posts instead. You can come back and add ads once the book has reviews.
Does it use AI?
Yes. An AI model (OpenAI) drafts the plan from your details. If the AI is busy or today's free AI allowance is used up, the affected sections are built from a template and labeled that way. Each kit is a large job, so there is a limit of 10 plans a day per connection, or 20 with an active author pass. A separate site-wide cap still applies to the AI calls themselves.
Is my book information stored?
Your book details and the plan are not stored. Your details are sent to our AI provider for that one request. Download the plan if you want to keep it. If you use the optional email box, we keep your email address, the time, your IP address and whether you ticked the updates box, so we can limit abuse and honor your choice.
Can you email me the plan?
Yes, optionally. After your plan appears, enter your email and we send it once as a PDF. You do not need an email to use or download the plan. The box for updates and tips starts unticked, and if you tick it we send a confirmation email first. You are only added after you confirm, and every update has a one-click unsubscribe link.
Page ready? Put ads behind it.
BookAdsAI runs Amazon Ads for Kindle authors with a daily spend cap you set. Connect Amazon, sync your books and turn Autopilot on when you're ready.